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Why We Did It

In our contact with organizations focused on delivering higher-quality solutions to customers, often we come across teams that struggle to build their test automation proof of concept, or worse, fail to get on the right foot with UI test automation at all. Implementing test automation is a complex, intricate process that eats up a lot of time and resources, making it difficult to analyze the factors that lead to the success or failure of a project.

We wanted to gain a better understanding of what it takes to be successful in the UI test automation field, so we can better guide our customers on a path to success with their automation projects. That’s why we decided to do this survey.

Who Participated?

We conducted an online survey of 985 IT professionals in various job positions and with varied technical backgrounds:

Survey Report respondent profile

What We Learned

The Report on UI Test Automation Pilot Projects
900+ IT professionals share success and failure stories about implementing test automation for the first time

We put together all survey results in a convenient leaf-through report. Our goal was to explore the first steps teams take in the field of automated functional testing, as well as where they are today with their automation efforts and what helped them get there.

We discovered a recurring theme: software developers are a vital component of successful UI test automation projects. Involving software developers early on when preparing applications for automation helps most teams be successful. In fact, the majority are successful not only with pilot projects, but with UI test automation in the long run.

Key findings:
  • Most successful test automation pilot projects involve developers.
  • Pilot projects determine the future of automated testing within organizations. Most companies that fail will not try again.
  • Professionals with coding experience were most successful at turning failed projects around.


Ultimately, the purpose of this survey is to help you all make more informed decisions when it comes to implementing test automation. We invited our friend and industry expert, Jim Holmes, VP of ALM and Testing at Falafel Software, to share his thoughts on the survey results as well as offer guidance on how to better prepare your team for test automation success.

Get your copy of the free 2014 Report on UI Test Automation Pilot Projects.

Enjoy the read!

About the Author

Antonia Bozhkova

 is a Product Marketing Manager for Test Studio and Fiddler. Enthusiastic about entrepreneurship and innovation, Antonia enjoys learning from like-minded software developers and testers which also helps her shy away from using marketing lingo in her writing. When she’s not behind the keyboard she likes to be out to sea. Antonia can be found on Twitter as @Bonbonia.

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