One Second ~ 7% Customer Conversion Loss

What does one second of performance degradation in web and e-commerce applications cost?

It depends, but according to the Aberdeen Group (June, 2008 Benchmark report), customers are won or lost in just one second, based solely on the performance of the web or e-commerce application. Just this single second of delay for an online retail site equates to a “seven percent reduction in customer conversion” and thus lost revenue, seven percent! 

Telerik Test Studio Performance test can help customers achieve a higher level of web or e-commerce performance, and mediate this risk.