When You Should Have a Single-Page Website

We'll explore the advantages, disadvantages, as well as some useful tips and examples of when you should use a one-page website.

Photo by Tranmautritam from Pexels

Like its name suggests, a single-page website is a website with just one page. It includes everything on that page, such as an about section, contact information, descriptions of your services, and other details.

Single-page websites are very trendy nowadays. More individuals and companies are using such sites to get business benefits because a one-page website can be very powerful.

Some of the advantages are:

• Delightful user experiences: Simplicity and creative design used in such sites create amazing user experiences.
• Smooth navigation: Users can quickly navigate to different sections of the page without reloading it.
• Easy to use on mobile devices: To view all the sections of a single-page site, one just needs to scroll. And scrolling is pretty easy on mobile phones.
• Amazing performance: As these sites usually don’t have much content, they load with great speed. The user also doesn’t have to click on pages to view more content. This makes it easy for visitors to use the site.
• More conversions: As single-page sites can engage visitors very well, they can boost your conversion rates.
• Different websites: Most sites on the internet are multi-page sites. As single-page sites are different, they can help you stand out and attract customers.
• Easy to implement responsive design: Making a single-page website responsive is easier because of its simplicity and small content size.
• Easy to develop: A single-page website is easy to build and maintain. Takes less time than even a similar site with multiple pages.

A website usually has multiple pages. But in some situations, a single-page website would be simply the best. When should you have a one-page website? This article gives you an answer!

Landing Pages

A single-page website for your landing page will do wonders. As this kind of website is free from distractions, it can amazingly increase conversion rates and help you close more sales.

Whether you want to get more sign-ups, make more sales, get more inquiries through a form, or get more downloads, a single-page landing site would be a great choice for you.

Example of a single-page landing website:

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Portfolios

Single-page design is also common in portfolio websites. There are many freelancers and small business owners out there who use one-page portfolio sites to showcase their work and win clients. This kind of portfolio site will allow your potential clients to quickly know about you as all the necessary information is placed in one place.

A beautiful example of a one-page portfolio website:

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An example of an extremely simple single-page portfolio website:

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Brochure Websites

Brochure websites are simply the digital versions of your printed brochures. Products are showcased with images and descriptions in this type of website just like they are shown in printed versions. These sites are used only to display products, not to sell them online.

A single-page brochure website lets you amazingly showcase your products.

Event-Related Websites

Single-page website design would also be great for event websites. A one-page event website can help people quickly find all the useful information about a particular event.

An example of a one-page event website:

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Tips for a single-page website:

• Define your sections clearly
• Use interesting transition effects on scrolling
• Provide a smooth scrolling experience
• Include only the relevant and most important information
• Avoid complexity
• Use single-page website templates to quickly build your site
• Implement parallax effects
• Use anchor menus for linking different sections
• Include a strong CTA
• Make it interesting
• Make it lightweight

Should You Use a Single-Page Design?

Although a single-page website has many awesome benefits, it also has some big disadvantages and is not right for everyone.

You cannot include much information on a single-page website. Adding too much content will defeat the purpose of a one-page site and make the page slow. So if you have this kind of site for your company, your user will get only a limited amount of information about your offerings.

If you want organic traffic from Google, you should probably not opt for a single-page design, as your site with less content may not perform well on search engine results. With just a small amount of content, you cannot target a wide variety of keywords. This kind of website is usually built around just one keyword.

You also can’t implement advanced SEO strategies such as siloing. If you attempt to do that, your webpage will become too heavy.

A one-page website is not ideal for growing brands because of these drawbacks.

To conclude, single-page sites aren’t good for SEO compared to multi-page ones. But those who want to have single-page sites aren’t as interested in SEO. They have a more targeted audience and purpose. For example, freelancers just want to show their abilities to their potential clients using portfolio sites.

Before going for a single-page website design, ask yourself the following questions:

• Is SEO important to me?
• Will all my content fit into a single-page site?
• Can a single-page site satisfy my target customers?