We'll explore the advantages, disadvantages, as well as some useful tips and examples of when you should use a one-page website.
Like its name suggests, a single-page website is a website with just one page. It includes everything on that page, such as an about section, contact information, descriptions of your services, and other details.
Single-page websites are very trendy nowadays. More individuals and companies are using such sites to get business benefits because a one-page website can be very powerful.
Some of the advantages are:
A website usually has multiple pages. But in some situations, a single-page website would be simply the best. When should you have a one-page website? This article gives you an answer!
A single-page website for your landing page will do wonders. As this kind of website is free from distractions, it can amazingly increase conversion rates and help you close more sales.
Whether you want to get more sign-ups, make more sales, get more inquiries through a form, or get more downloads, a single-page landing site would be a great choice for you.
Example of a single-page landing website:
Single-page design is also common in portfolio websites. There are many freelancers and small business owners out there who use one-page portfolio sites to showcase their work and win clients. This kind of portfolio site will allow your potential clients to quickly know about you as all the necessary information is placed in one place.
A beautiful example of a one-page portfolio website:
An example of an extremely simple single-page portfolio website:
Brochure websites are simply the digital versions of your printed brochures. Products are showcased with images and descriptions in this type of website just like they are shown in printed versions. These sites are used only to display products, not to sell them online.
A single-page brochure website lets you amazingly showcase your products.
Single-page website design would also be great for event websites. A one-page event website can help people quickly find all the useful information about a particular event.
An example of a one-page event website:
Tips for a single-page website:
Although a single-page website has many awesome benefits, it also has some big disadvantages and is not right for everyone.
You cannot include much information on a single-page website. Adding too much content will defeat the purpose of a one-page site and make the page slow. So if you have this kind of site for your company, your user will get only a limited amount of information about your offerings.
If you want organic traffic from Google, you should probably not opt for a single-page design, as your site with less content may not perform well on search engine results. With just a small amount of content, you cannot target a wide variety of keywords. This kind of website is usually built around just one keyword.
You also can’t implement advanced SEO strategies such as siloing. If you attempt to do that, your webpage will become too heavy.
A one-page website is not ideal for growing brands because of these drawbacks.
To conclude, single-page sites aren’t good for SEO compared to multi-page ones. But those who want to have single-page sites aren’t as interested in SEO. They have a more targeted audience and purpose. For example, freelancers just want to show their abilities to their potential clients using portfolio sites.
Before going for a single-page website design, ask yourself the following questions:
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