After definition and design is done, user experience resources tend to leave the project. As a result, most projects are finished out without any UX expertise—which is often when it's needed the most. However, with one small budget change, you can ensure your UX investment doesn't go to waste.
When we talk about creating better online experiences for real people, we usually focus on public-facing sites, apps, or software. But all too often, user experience thinking stops right there. And that’s a big problem.
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