While technological innovations like self-service and electronic systems can significantly improve accessibility and efficiency, they can also present new user difficulties. Companies need to put UX and support first, to reinforce customer satisfaction.
Design systems are valuable not in and of themselves but as a means to an end: freeing up time for work that’s more interesting and (hopefully) more valuable—both to us and to the end user.
When personas are informed by research, they can be powerful tools … but when they’re created based on assumptions or guesses, they can set you back quite a ways. Learn how to create useful and data-based personas!
Users may use 20 different applications over the course of their entire day, of which ours is just one. What does that mean for us, in terms of user interface and experience design?