You need your website to convince visitors to download or buy your app. So, you add a call to action that invites them to demo the product. But then you think, “Maybe they want to learn more about the features?” So, you add a CTA for that, too. And then one for Case Studies and another for your blog posts. However, as you add more buttons to your website, what you’re really doing is increasing the likelihood that they’ll walk away confused, frustrated, and without any desire to enter the app at all.
While it might seem like the least of your worries in the scheme of things, the login screen is the gateway to your mobile app and needs to be designed with care. As you design your next mobile app, keep these best practices in mind.
The other day, I was listening to NPR’s How I Built This podcast episode on the creation and success of Airbnb. It’s an outstanding podcast and if you’ve never listened, you should. But that particular episode struck a chord with me because of this: Airbnb literally wouldn’t exist if it hadn’t been for user testing. Find out more in this article.
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