Good form design requires more than user-friendly design decisions related to spacing, font selection, error messages, etc. These things are all important to usability, but let’s look at how conditional logic can take form design to the next level.
Companies can’t just change their identity or branding willy-nilly—there’s going to be a price to pay when you mess with digital branding that customers have grown used to. In this post, we’ll look at four recent digital rebranding fails, the reasons why they were failures and what lessons designers can learn from them.