Tag: UX

Design UX
How Many CTAs Are Too Many?

You need your website to convince visitors to download or buy your app. So, you add a call to action that invites them to demo the product. But then you think, “Maybe they want to learn more about the features?” So, you add a CTA for that, too. And then one for Case Studies and another for your blog posts. However, as you add more buttons to your website, what you’re really doing is increasing the likelihood that they’ll walk away confused, frustrated, and without any desire to enter the app at all.

by Suzanne Scacca
October 21, 2019 8 min read Share
Design
What Is Banner Blindness and What Should You Do About It?

Your visitors don’t just see ads, pop-ups, and other small interruptions as an annoyance. They know exactly what’s going to happen the second one of them intrudes on their experience: they’re going to have to re-engage with your website and try to make up for lost time (even if it is just a few seconds). You want to keep your visitors happy from start to finish, which means finding a better way to put your revenue and lead generation elements in front of visitors.

by Suzanne Scacca
October 18, 2019 10 min read Share
People Accessibility
Six Questions About Accessibility for Web Developers

Web accessibility can be a complex topic for new and experienced web developers. Here are six questions (and answers) to some of the most important web accessibility questions.

by John Willoughby
October 10, 2019 7 min read Share
People Accessibility
So You’re Being Sued for Accessibility Non-Compliance

Compliance with web accessibility requirements is good for many reasons—not least of which is potential legal considerations. If you're wondering how to begin with accessibility, here are some tips to get you started.

by Bekah Rice
October 10, 2019 9 min read Share
People Accessibility
Accessibility Case Studies

It's critical to implement accessibility the right way from the start. In these case studies, we can learn from how other companies have succeeded (or not) and how we can do it better ourselves.

by Nada Rifki
October 09, 2019 12 min read Share