Your visitors don’t just see ads, pop-ups, and other small interruptions as an annoyance. They know exactly what’s going to happen the second one of them intrudes on their experience: they’re going to have to re-engage with your website and try to make up for lost time (even if it is just a few seconds). You want to keep your visitors happy from start to finish, which means finding a better way to put your revenue and lead generation elements in front of visitors.