When we talk about creating better online experiences for real people, we usually focus on public-facing sites, apps, or software. But all too often, user experience thinking stops right there. And that’s a big problem.
Web and app developers are not regular humans. You are superheroes. To provide a great UX, you need to understand that your users are mere mortals, regular people.
It can be tempting to delay investing in great user experience design up front, but there are large hidden costs to cutting this corner. Rusty Farrell of truematter explains.