From pandemics to recessions, there are certain events and forces that we have no control over. What we can do, however, is to fortify our careers (as well as ourselves) so that they withstand whatever pressure is put on them.
Digital product design and development won’t just evolve to Gen Z’s needs and expectations. We’ll have to strip away some of the things we’ve grown accustomed to as the spending power of Generation Z grows and they have a greater say over what makes a digital experience a positive one.
While a good design does make websites and applications more attractive and give them a professional finish, that’s not the only thing it does—not even close!
Were you aware that Amazon and Google were recently sued for using dark patterns on their websites? Let’s review key takeaways of these and other key lawsuits—not just why dark patterns are wrong, but ways you can design high-converting digital products without deceiving your users.