Ina Tontcheva
Ina Toncheva (@pakostina) is a Product Marketing Manager at Telerik. She is a digital and mobile marketing explorer and works at Telerik with a focus on the native mobile UI family.
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Mobile
Increase Your Mobile App Engagement. Become Part of the Web of Apps.
Mobile developers are facing some severe limitations when it comes to app distribution: app content is almost invisible to browser search, app-to-app connections are scarce, and app updates need to go through a tedious re-submission process on the relevant marketplace. How can Google App Indexing, deep linking and Google Tag Manager for mobile apps help in the process of overcoming these limitations?November 18, 2014 -
Design
Google New Material Design Concept – Intuitive Metaphors Allowing the Mind to Work Less
The Material Design concept: a must-have resource for Android developers and designers providing systematic and detailed guidelines on design and interaction fundamentals such as animation, color, typography, layout principles and structure, components and essential patterns.June 26, 2014 -
Mobile
Why Mobile Developers Should Care About Deep Linking
It is hard to believe that as huge and fast growing as the native mobile apps market is, it is still in a pre-page rank phase. Mobile developers, marketers and business owners don’t have the ecosystem to collect advanced performance data and users can’t discover content and services efficiently. Mobile deep linking is a methodology that can help solve this problem. Reducing conversion friction deep linking will be a turning point in increasing mobile revenues.June 03, 2014 -
Mobile
Is Cards UI the Future of Mobile?
Why Cards UI is so hot in mobile and why brands such as Google, Pinterest, Facebook and Twitter use them? Learn how the Google Play team has leveraged cards to help them achieve design that scales across devices and web.April 15, 2014
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