Suzanne Scacca

A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.

Design
Tips for Using Heatmaps to Audit Your Web Design

Google Analytics is useful for detecting traffic trends on a website. But when it’s time to redesign, you need more than numbers. With heatmaps and recordings, you can visualize what visitors are doing on your site and what causes them to leave or convert.

by Suzanne Scacca
June 14, 2023 9 min read Share
Design UX
6 Things You Can Do to Make Websites Appear More Trustworthy

Recent research reveals more than half of consumers believe brands lie to them. How can you ensure that clients’ websites don’t send wrong signals to visitors?

by Suzanne Scacca
July 12, 2021 10 min read Share
Design UX
UX Design Lessons I Learned From a Week on the Road

From staying in hotels to taking walks around new cities, there’s a lot we can learn from time spent on the road. Here are some important UX lessons learned from the physical world that we can apply to the web.

by Suzanne Scacca
July 02, 2021 10 min read Share
Mobile
What Web Designers Can Do to Create Lightweight and Faster Mobile UIs

Google now ranks websites based on how good the mobile experience is. We’re going to look at some design strategies used to make websites extremely fast.

by Suzanne Scacca
June 21, 2021 7 min read Share
Design
What App Designers Can Do to Reduce User Churn

If you’ve built an app that has a high churn rate, it’s time to work your UX magic and turn bored, dissatisfied and frustrated users into loyal and happy ones.

by Suzanne Scacca
June 16, 2021 8 min read Share