Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
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Design
Should You Help Your Fintech Clients with Digital Marketing?
Even if you’ve only designed financial products like apps or websites, expanding into digital marketing for fintech isn’t a bad idea. I’ll break down the pros and cons, and provide you with some tips on how to get started with designing for blogs, newsletters and social media. -
Design
KPIs That Let You Know It’s Time for a Redesign
These seven key performance metrics will show you where your strategy may have gone awry and can help pinpoint smaller issues keeping your website from being a success. -
Design UX
Is the Mobile Checkout Process Costing Your Website Sales?
Where did Hootsuite, Apple and The New York Times go wrong? Let’s examine these mobile checkout experiences and see how your own checkout process can avoid pitfalls and optimize mobile sales. -
Productivity
Why You Should Be Building MVPs
Website and app development can be a lengthy and costly process. And there’s no guarantee that your users will even love your product after launch … or is there? Here’s how a proof-of-concept MVP (minimum viable product) can work for you. -
Mobile
Are Millennials the Key to Designing Future-proof Apps?
Is there a way to future-proof an app so that it doesn’t go stale so quickly or lose touch with what the target audience needs? Studying millennial values may be the key.
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