Dean Schuster

Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter’s UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

You can find more of his UX articles at blog.truematter.com.

Design UX
Preserve Your Valuable UX Investment with a Simple Budget Change

After definition and design is done, user experience resources tend to leave the project. As a result, most projects are finished out without any UX expertise—which is often when it's needed the most. However, with one small budget change, you can ensure your UX investment doesn't go to waste.

by Dean Schuster
December 28, 2018 Share
Design
Designing Digital Products for the Lizard Brain

If your digital apps and services aren't designed with users in mind, you risk the wrath of the lizard brain's fight or flight instinct. But there is hope.

by Dean Schuster
November 16, 2018 Share
Design UX
Are Development Firms Really Embracing User Experience?

User experience talk has surged recently, even in development circles. But if words don’t lead to action, what use are they?

by Dean Schuster
September 11, 2018 Share