This blog post explains the main benefits of websites with clean and minimalistic designs. Additionally, it gives you examples of simple design and tips to try on your site.
[Photo by Skitterphoto from Pexels.]
Websites with a simple design are simply powerful. If you look around, you will see that the super successful websites on the internet have a very clean design. And there are studies that suggest that people prefer sites with simpler design.
If you think your website’s design is overly complicated, you can easily simplify it. Just remove the unnecessary elements from your site, keeping the essential ones, and your site will look much better.
“Simplicity boils down to two steps: Identify the essential. Eliminate the rest.”
– Leo Babauta
In this blog post, I’m going to give you the top five reasons why websites with simple design are better. I hope you will enjoy reading this post.
1. Simple Design Enhances User Experience
A website with a minimalistic design is very accessible, easy to scan, straightforward to use and more beautiful. So it gives the user an amazing experience.
If your site’s design is simple, your visitors can effortlessly scan through your pages instead of reading everything from start to finish. 59% of time-constrained users will skim content, according to Adobe.
Tip: Use sufficient white space to make your site look simple. The best example is Google’s homepage.
This 99 Firms site also provides an example of a simple, clean and minimalistic website design.
2. Simple Design Boosts Website Speed
A website that has fewer elements and images loads faster, and a fast website will give you SEO benefits, happier visitors and many other business advantages.
There are several studies that suggest that website speed is extremely important.
Example of a simple, fast and successful website:
3. Simple Design Increases Conversion Rates and Sales
A website with simple design will help you make more sales and boost conversion rates as it gives a great user experience. If your site’s design looks complex and visually cluttered, people tend to think that it’s not modern or professional. Hence, they may not want to buy from it.
Example of a simple website optimized to boost conversion rates:
A clean and minimal-looking website increases credibility and removes the salesy feel from it. A website that tries aggressively to make more sales ends up losing customers.
As a minimalistic web design looks beautiful, it builds trust and increases sales.
“People are psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.”
– Dr. Brent Coker, a faculty member of Business and Economics from the University of Melbourne
As a simple design allows your visitors to focus on your content, it drives more sales. Clean website design reiterates a sense of professionalism, which also reinforces sales and conversion rates.
A website with simple design can give its users a fascinating first impression. A website with just the bare essentials is also very memorable—people can easily remember important information about your business, such as company name and location. This encourages return visits, increasing likelihood that they’ll become paying customers.
4. Simple Design is Easy to Create
Simple design is easy to create in the sense that you need to write less code and make a smaller number of website elements. This kind of code is easy to maintain and fix.
But, sometimes, trying to simplify your website may take a great effort, as deciding which website elements you should remove can be a difficult task.
5. Simple Design is Good for SEO
A clean and minimal website usually has a simple structure, and search engines like Google easily understand websites with simple structures.
Having a sitemap and a menu bar on your website will make it easy for search engines to crawl your site.
Example of a simple menu bar:
This post explained the most important benefits of a simple website design. Another interesting advantage of a website with a minimalistic design is that it’s cheap to host. So even if you are on a very tight budget, you can launch a site that is simple enough.
A website that is not responsive will not look simple on mobile phones and other devices with small screens. So make sure that your site is 100% responsive and mobile-ready.
To simplify your site, try to avoid using elements such as popups, carousels and videos and remove unnecessary pages from your website. The right choice of colors will also make your website look simple. Make sure that you do not use too many colors and that you use only the standard ones. And place the most important things such as CTA buttons and company description above the fold.
You should definitely make your website as simple as possible, but do not remove the essential elements from your site in an attempt to simplify it.
“Everything should be made as simple as possible, but not simpler.”
– Albert Einstein