Your visitors don’t just see ads, pop-ups, and other small interruptions as an annoyance. They know exactly what’s going to happen the second one of them intrudes on their experience: they’re going to have to re-engage with your website and try to make up for lost time (even if it is just a few seconds). You want to keep your visitors happy from start to finish, which means finding a better way to put your revenue and lead generation elements in front of visitors.
There’s no doubt about it: everything seems to be designed around speed and convenience these days. But is faster always better? That’s the question we ask as we explore whether or not conversational interfaces are worth it. While voice technology has certainly made CUIs worthwhile in our everyday lives, web chat technology still limits how valuable a conversation we can have with our consumers.
While it might seem like the least of your worries in the scheme of things, the login screen is the gateway to your mobile app and needs to be designed with care. As you design your next mobile app, keep these best practices in mind.