Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
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Mobile Xamarin
How to Get More Mobile App Users to Subscribe to Your Freemium App
Monetization with an in-app subscription is tricky. You want users to be able to get a taste for what your app is like without giving the whole thing away for free. But you also don’t want to provide too little value. As you design your app’s subscription elements and invitations, keep these four conversion-boosting strategies in mind. -
Design UX
How Many CTAs Are Too Many?
You need your website to convince visitors to download or buy your app. So, you add a call to action that invites them to demo the product. But then you think, “Maybe they want to learn more about the features?” So, you add a CTA for that, too. And then one for Case Studies and another for your blog posts. However, as you add more buttons to your website, what you’re really doing is increasing the likelihood that they’ll walk away confused, frustrated, and without any desire to enter the app at all. -
Design
How to Design a Better Progressive Web App
Progressive web apps have certainly demonstrated their value to everyone at this point. Now that you know what they are and why you should be building them, it’s time to start refining how you do so. With PWAs, you’re going to need to learn how to cut way back and get creative with where and how you design components. Start with these tips. -
Productivity
Why Scope Creep Happens and What to Do About It
It’s easy to blame clients for scope creep, but it’s not really their fault. If there’s no clarity or control over your processes — especially the ones that protect you in the case of a change request — scope creep is going to continue to plague your projects. In this post, you’ll explore seven reasons why scope creep happens and learn how to repair these gaps in your process before it’s too late. -
Design
What Is Banner Blindness and What Should You Do About It?
Your visitors don’t just see ads, pop-ups, and other small interruptions as an annoyance. They know exactly what’s going to happen the second one of them intrudes on their experience: they’re going to have to re-engage with your website and try to make up for lost time (even if it is just a few seconds). You want to keep your visitors happy from start to finish, which means finding a better way to put your revenue and lead generation elements in front of visitors.
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