Isabelle is content strategist at UX strategy firm truematter. She takes a user-focused approach to content, writing actionable copy and keeping only what is essential to the goals of the site and its users.
The other day, I was listening to NPR’s How I Built This podcast episode on the creation and success of Airbnb. It’s an outstanding podcast and if you’ve never listened, you should. But that particular episode struck a chord with me because of this: Airbnb literally wouldn’t exist if it hadn’t been for user testing. Find out more in this article.
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