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stand-alone designer distribution/license

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TonyG
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TonyG asked on 07 Mar 2013, 01:44 AM
I feel like I'm going to slap my head in embarrassment here, but I need to ask the question.

I don't see anything in the Telerik licensing about the stand-alone executable. All references are to the Report Designer. But "Report Designer" is also used in the general sense as the VS component. So it seems like the license for these is one and the same.

With a DevCraft Complete license we get Reporting tools, which includes the stand-alone designer.
Am I correct that the stand-alone designer is NOT for distribution to any end-user who has not purchased a license?
In other words, just because we have a stand-alone designer in DevCraft, that does not mean we can provide it to our clients. The stand-alone designer is there merely as an alternative to VS for our own use - and demos to our clients who wish to maintain reports. Is that all accurate?

When the stand-alone designer first came out, I believe it was separately purchased. But I don't see that anywhere now. So for an end-user to design their own reports, do they need to purchase the full stand-alone developer license for US$599? That seems a bit steep, but then again, for what it does I don't think that cost is prohibitive.

Thanks!

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IvanY
Telerik team
answered on 07 Mar 2013, 10:54 AM
Hello Tony,

Up to your question: currently a royalty-free license for the standalone Report Designer is included with Telerik Reporting, which means you can distribute it freely to your end-users. Please also note that the Report Designer never was a separate product.

Kind regards,
IvanY
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Telerik Reporting Q1 2013 available for download with impressive new visualizations. Download today from your account.

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TonyG
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answered on 07 Mar 2013, 08:26 PM
I feel like it's Christmas and someone gave me a car : Happy, overwhelmed, shocked, thinking about all of the places this will take me. Seriously, I've completely missed this dynamic, but this tool can really help us to bring our tool kits into places where we've never been.

I guess this is a marketing question but isn't the company concerned about this component being abused as freeware? Of course those of us here have already purchased the software, we're entitled to the license, and it's reasonable to assume that almost everyone here will respect the license. But what stops non-licensed end-users from using the stand-alone designer outside the scope of deployed Telerik applications?

I haven't done a deployment yet, obviously, but I'm sort of hoping there's something in there other than Telerik branding that preserves the licensing mechanism. For my purposes, I intend to provide templates and a .config that make use of specialized data adapters, as well as training, complete report samples for specific applications, etc. But for anyone who reads the docs these hooks are easily removed to allow an end-user to use the designer for other applications without our knowledge.

In terms of marketing, it can't hurt to have a product of this quality in the wild - "oh, this comes from Telerik, I wonder what else those people have..." But aside from getting licensed upgrades, I don't see an "up-sell", or anything that might compel people to get a license or to periodically upgrade.

Is there some information we can provide end-users to discourage distribution? If a "freemium" model was used then as a licensed used we could provide functionality that might not be available in an executable distributed outside of our control.

Perhaps it's all of the reasons I've mentioned above which have contributed to this licensing - those of us who Do have Telerik licenses now have more opportunities to sell software and services, and We are more motivated to keep renewing and to encourage others to make purchases...

Or... maybe I'm missing something basic here. :)
Thanks.
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Stef
Telerik team
answered on 13 Mar 2013, 04:01 PM
Hi,

We are glad to hear your ideas.

Our goal as a company has always been to make our customer's lives easier. This is why we have not overprotected the Report Designer. Still, there are three major reasons why the standalone Designer redistribution is not that easy:
  • Licensing - especially points 2.3 Report Designer License and 4. License for Redistribution
  • The Standalone Designer works only with Telerik Reporting - it cannot display other reports
  • It requires some programming background in order to complete a task. For example, one would need to set the connection string and select statements. Also, reports cannot be viewed without the Report Designer or an application which uses a Telerik Reporting viewer.

Even overcoming the technical part, the non-technical remains. The obligation is with the licensed developer to not distribute the original software disregarding the license agreement.

We don't have any particular information we can provide your end-users with to discourage distribution. However, we plan to add the license agreement in the Report Designer soon to avoid such cases.

I hope this helps.

Kind regards,
Stef
the Telerik team

Telerik Reporting Q1 2013 available for download with impressive new visualizations. Download today from your account.

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TonyG
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answered on 13 Mar 2013, 07:48 PM
I'm quite happy with all of this - as long as You folks are happy with it. We wouldn't want a change of heart in the business office there to adversely influence new deployment strategies that we, your paying clients, create based on the model.

I think this is a good way to get the brand into more sites. It's not just the little taste that can get people hooked. It's a tangible, branded bit of Telerik technology in the hands of end-users which helps to validate our claims that we "need" these tools to deliver the solutions they want.

Thanks for the forward thinking on this. It's yet another reason why we continue to do business with Telerik, and why I continue recommend the product line to my colleagues and competitors.
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