Mobile
An easy-to-use Back-end-as-a-service (BaaS) can make rapidly developing your app not only a possibility, but an enjoyable experience. A good BaaS will work for simple "CRUD-based" (or "forms-over-data") apps as well as more complicated scenarios. The trouble is that when your app outgrows the simpler scenarios, you often need "hooks" on the server side for things like validation, record transformation and more. When you're using Everlive, this is where "Cloud Code" comes in.