StartValue
methodsSets the initial scale value of the element. 1 means the element will be displayed its real size. 2 means the element will be scaled twice. 0.1 (or less) means that the element will be zoomed out.
Zooming an element out, starting from 50%
<div id="foo">
Foo
</div>
<script>
kendo.fx($("#foo")).zoom("out").startValue(0.5).play();
</script>
the initial scale value.
The effect instance