View's show event never get fired

[Ronald]

var productviewed = function(view) {

    alert("viewed");

};

$(document).ready(function() {

    $("#autoloan").bind("show", productviewed);

});

<div data-role="view" id="autoloan" data-title="Auto Loan" data-transition="slide" data-layout="message" >
...
</div>

I'm trying to hook to the show event of the view by doing the above. However the alert dialog seems to never get called.
Have I done something incorrectly? 

[Ronald]

this works

<div data-role="view" data-show="foo"> ...

 

<script>

function foo(e) {

 

}

</script>