Adding NewLine to a textbox

[David]

Could someone please help.  I am trying to understand how to code a conditional IIF() clause with a new line. 

My goal is the following:

mfgTitle

Bob

Smith

 

Here is what I have tried

First:  I have tried using an htmlTextBox and using the conditional expression within it.  This caused the htmlTextBox to throw an error over the </br>

IIF(value <> 1, {Fields.mfgTitle} <br/> {Fields.FirstName}<br/>{Fields.LastName}, {Fields.FirstName}<br/>{Fields.LastName})

Also I tried  the following

IIF(value<> 1, {Fields.mfgTitle} + "\r\n" + {Fields.FirstName} + "\r\n" + {Fields.LastName}, {Fields.FirstName} + "\r\n" + {Fields.LastName})

 

Any Help would be greatly appreciated.

 

Thank You

[David]

Note:  I would like to add that this report is bound via a Enumerable that is used to load an ObjectDatasource of a table type.  That being said, I am trying to populate the textbox via the 'Expression Editor'.