We live in a world dominated by mobile devices that are shaping the way people interact with the world around them. Mobility is creating new challenges for enterprises while opening new doors to engage with employees and customers.
Today, eight years after the lunch of the original iPhone, what is the status of the enterprise mobility landscape? To answer this question, Telerik experts set out to identify three important insights into today's enterprise mobility landscape, based on the latest research. Here are their findings:
1. No more distinction between personal and professional devices
As we enter 2015, traditional distinctions between personal and business mobility are quickly fading from view. Enterprise IT organizations are rushing to adopt BYOD policies to cope with the expanding use of personal devices for professional purposes. Despite the efforts of IT, keeping up with the employees’ speed of adoption will continue to be a challenge for enterprises. According to our research, 70% of mobile professionals will conduct their work on personal smart devices by 2018.
2. It is the age of the customer
The discovery of the Internet and availability of access for consumers to the World Wide Web changed the way companies had attracted and served customers once and for all. Companies could no longer charge customers with premium prices for unsatisfactory customer service. It was easier than ever to compare competitive offerings with a click using the power of the Internet. The Internet age increased competition, brought down prices and improved customer service. The explosive adoption of mobile devices is similar to the early days of the Internet. Today, we live in a world dominated and operated by mobile applications. According to research, consumers spend 15 hours per week researching products on their smartphones. Today, more than ever, businesses need to meet the growing mobility demands of consumers to stay relevant.
3. Businesses can’t keep up
In 2014, mobile phones outnumbered humans. If we add tablets and the growing number of smart wearables to the numbers, it becomes obvious why business are struggling to develop applications for employees and customers. People interact with applications like never before, accessing them via web, desktop, tablet, smartphones and smart watches. Creating engaging user experiences across thousands of devices is no easy task. According to our survey, 47% of those developing a mobile app were hesitant to create another app due to the time, cost and complexity involved.
For more insights, please take a look at the infographic below:
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