<div id="tabstrip"></div>
<script>
    $("#tabstrip").kendoTabStrip({
        dataTextField: "text",
        dataContentField: "content",
        dataSource: [
          {
            text: "Tab 1",
            content: "Tab 1 content",
            attributes: { "data-custom": "value", "title": "Tab 1 tooltip" }
          },
          { text: "Tab 2", content: "Tab 2 content" }
        ]
    });
</script>