You have a great app idea and have created a mobile app to share your amazing idea with the world. The app made a great impact initially and marketing activities seem to be attracting downloads. But revenue is declining. What's wrong?

The answer is simple: to make your mobile app a success, you need to constantly improve it. In fact, Gartner suggests a release cycle of 1.5 - 2 months for mobile apps. So how should you identify which parts of your app to improve? For this, application analytics are a must.