Apple and Google both provide an infrastructure that they control which facilitates delivery of push notifications. Services such as Pushwoosh and Urban Airship can abstract and automate sending notifications, but in the end they tap into that same infrastructure. All Cordova push plugins implement pretty much the same set of OS-specific APIs that allow them to receive push notifications. This means that, sure, you should be able to use the PushPlugin with Pushwoosh and Urban Airship backends, but it'll be a bit more of a hassle to perform device registration and other setup tasks, not to mention handling vendor-specific quirks.
and check out the sample app inside. You can also check out this blog post
, which delves into the technical details and implementation of push notifications.
I'll be happy to help you set up push notifications in Icenium Everlive should you choose to do so. But if you have more questions about the PushPlugin and ways to integrate it with 3rd-party services, please feel free to file an issue on the plugin's GitHub Issues page
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