The ShortName and AutoGenerateFilter values are being applied while the DataFormatString is not. I have verified that the Upgrade Wizard worked and that the project is now referencing the 2010.2.924.1040 version of the DLL's.
The format string you've provided is applicable only for number types. For example if you change type of the property PreferredPhone to long instead of string everything should work as expected.
You can easily test what cell would display via:
I hope this makes sense.
Best wishes,
Nedyalko Nikolov
the Telerik team
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