Company and Product Brand Names

Brand names are important for the public company image. Their improper usage is subject to legal counter-actions.

General

• When you use brand names and trademarked items in product documentation, they have to be correctly cited according to the established company requirements.
• The same counts for third-party brand names and trademarked items.

Company Brand Names

• Full List of Progress Brand Names and Trademarked Items: Legal Guidelines of the Company Online
• Brand Resources of the Company Online

Full Brand Names

• Use the full brand name when you refer to any of the registered or non-registered Progress or Telerik trademarks for the first time within an article. Include:

  • The company brand name.
  • The trademark markings on both the company brand name and the product name.

  Not that good	Much better
  Progress Corticon®	Progress® Corticon®
  Telerik Test Studio®	Telerik® Test Studio®

• On subsequent instances, skip the trademark markings. Use the product name independently of the company brand name.

  Not that good	Much better
  Progress® Corticon	Corticon
  Telerik Test Studio®	Test Studio

Brand Names with Possessives

Never use possessives with the company brand or product names.

Brand Names with Generic Nouns

Use lowercase letters to begin generic nouns, which follow product names.

Brand Names with Versions

Always state the version as communicated publicly and place it after the brand name. For more information about how to communicate start or end of support related to a version, see the Vocabulary.

Trademarks with Company Names

When the Progress and Telerik company brand names are used as nouns to reference the companies themselves, do not apply trademark markings.

Trademarks as Adjectives

• Use all registered and non-registered trademarks as adjectives.

• Follow them by a common noun, verb, or other phrase.

  Not that good	Much better
  OpenEdge delivers five solutions in one.	OpenEdge Advanced Enterprise Edition delivers five solutions in one.
  DevCraft makes developers more productive.	The DevCraft suite makes developers more productive.

Trademarks as Plurals

Never make plurals of any registered or non-registered trademarks.

Altering of Trademarks

Never alter, hyphenate, or change the capitalization of any registered or non-registered trademarks.

Third-Party Trademarks

• Refer to third-party brands and trademarks exactly as required by the third party's official trademark guidelines.
• Use the official websites of the vendors to make sure you apply the officially approved brands of the products they offer.