We currently do not have any concrete guidance on how to best integrate the EQATEC monitor in an azure website, so the best bet is to take a look at the asp.net guidance, which I believe should get you off the ground on azure.
The EQATEC analytics does not directly compare to the mentioned tools, although there are some overlapping areas. log4net is a logging framework which you'd probably use throughout your application to be able to troubleshoot issues and write quite verbose content to e.g. a log file. Elmah is a drop-in module for asp.net which automatically hooks into different application lifecycle events and can do e.g. error handling/tracking locally on your servers. Glimpse is a debugging/performance monitoring tool that allows you to very easily gain insights into specific issues with how your site is serving and rendering content.
Very generally speaking, while the above tools are mostly focused on a presence on the web server, EQATEC analytics is concerned with gathering information and sending this to our servers for a condensed view of different aspects of your application. EQATEC analytics does have a mechanism for gathering exceptions which slightly correlate to e.g. Elmah, but EQATEC focuses on gathering and correlating the exceptions on our servers and present you with a overview of this. EQATEC also provides a way to programmatically collect feature usage (in a broad sense) from your servers so you could e.g. understand which parts of your application gets the most traction etc.
Hope this helps
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