A Powerful Case Study on Telerik Analytics Test Studio 870x220

Telerik Analytics provides powerful tools to help you make data-driven decisions to improve and grow your product. Learn how we used analytics to improve our own software, Test Studio.

My eminent colleague, Ruslan Mursalzade, blogged about how Schneider Electric used Product Usage insights provided by Telerik Analytics to determine the value of each feature, and decide on the screen real estate that each UI feature would receive.

However, I also became aware of some powerful stories in our own company as to how we use Analytics internally to groom other products, like Test Studio. We have a culture of eating our own dog food here, so we can deliver an excellent user experience to our customers. I’m excited to share this validation with you.

Having the Conversation


I talked to Iliyan Panchev, the product manager of Test Studio, our product for automating the testing of web, desktop or mobile apps. It provides point-and-click recording, programming flexibility (API testing tool coming in June 2016) and a lot of productivity boosting features on top of that. I want to share what I learned, and we’ll look at four key areas.

Key Product Learnings

Product Support Decisions


Part of successful product management is making tricky decisions about supporting older technologies. The product team must balance resources to provide the right mix of features and support. The Test Studio team must always be careful to continue support for popular and critical features so that customers will receive the high value and quality they expect.

When the team considered ending support for XP, Vista, Visual Studio 2008, IE 7, etc., analytics played a huge role in validating that decision. The “Environments” metric was key. With environmental usage data, the product team could make data based decisions on when and how to end support for particular technologies.

Improving the Product

While evolving the product, the product team wanted to measure the performance of Test Studio and make improvements. Through the use of Telerik Analytics, the QA team collected real-time feature usage trends like average project size, average test step count, min/max test, step counts. Then, the QA team used these metrics to create test cases matching the customer experience and usage of the product. Thanks to these insights, performance testing was accurate. On top of that, the improvements also struck a chord with the customers and their real-life projects.

Better Product Stability via Crash Tracking


The aggregate dashboard in Telerik Analytics gave the team a bird's eye view of the exceptions and crashes that were happening on an ongoing basis. Aggregate visualization helped the team prioritize fixes for issues. Taking action on them helped a lot in product stability and improving user experience.

Tracking Adoption of New Releases


Telerik Analytics provides the reporting capability to track the uptake of new releases. After each release, the Product team was able to measure upgrade rates though the adoption charts. This information, displayed in an easy to digest fashion, helped the product team fine-tune the product strategy and collaborate closer with other teams to mean adoption goals.

Imagine Growing Your Product with Telerik Analytics


As a Product Manager, imagine yourself being in Iliyan’s shoes and driving the growth of your own desktop, web or mobile product with the help of Telerik Analytics. Having easily accessible real-time metrics about adoption, feature performance, usage and other data points would give you the sound footing you need to make quality decisions about your product.

See it in Action

Check out Telerik Analytics today. Take advantage of the exciting business benefits by requesting a demo with the sales team. You also have the option of requesting an analytics trial experience for desktop, web or mobile apps by requesting a trial of Telerik Platform for the Enterprise Plan..

About the Author

Gaurav Verma

Gaurav leads Product Marketing for the Enterprise Mobility capability in Progress DigitalFactory, based out of Fremont, CA. Gaurav loves to evangelize world-changing products, loves a challenge and has published Android apps to the Google Play store. In his spare time, Gaurav learns a musical instrument called the Harmonium (origin: France), publishes tutorials on YouTube and organizes private musical get-togethers in the Bay area. You can follow Gaurav on Twitter @gvermag.

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