You’ve built your WP app, uploaded it on the marketplace and now you are probably out of your
comfort zone wondering what comes next? What should you do to get your download numbers up?
Most probably you do not have a marketer at your disposal or an advertising budget.
You’d be surprised to find out how many things you can do on your own to help your app’s ranking.
The “Learn how to promote your WP app” paper offers practical tips and tricks from both the
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developer and marketing perspective for which you don’t need any marketing background and hopefully
should not take too much of your time. The topics discussed are: presentation of your app and tracking
your statistics, ideas about how to build your most loyal users’ core, how to increase downloads through
in-app tricks, in-apps ads, external promotion and links to currently running Windows Phone competitions.