"Having a mobile website was the right choice and Telerik Sitefinity and Sitefinity Ecommerce was the backbone of our success. Having a vendor that could provide us with deployment options on methods for our mobile presence and then offer easy-touse options and templates for launch, made all the difference. Furthermore, we looked at other systems but none of them had a quality ecommerce component that integrated seamlessly.”
Seth Cleaver, UX Consultant, UI Crew
Overview Customer Profile
Mr Rental is a team of business professionals committed to becoming the first choice for home appliance rentals across Australia and New Zealand. UI Crew is a national web consultancy with disciplines in web design, programming, site performance, search marketing and web strategy.
With a demographic of heavy mobile users, Mr Rental, the home appliance rental center for Australia and New Zealand needed a snappy mobile presence that was easy-to-use, could represent its 70+ products adequately and could provide ecommerce capabilities for immediate purchasing.
After weighing options such as mobile website versus mobile app, Sitefinity partner, UI Crew, decided to move forward with Telerik Sitefinity because of its open architecture, usability and adoptability for content contributors, and its ecommerce engine.
Within the first two months of the Mr Rental mobile site going live, the company recorded:
• Mobile conversion rate up 108%
• Mobile transactions up 138%
• Revenue increases of 89% from mobile devices
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