LaunchStar, a software package created by Advanced Industrial Marketing (AIM), draws on the wisdom and experience of B2B marketing guru Dan Adams. Called in by AIM midway through an ambitious overhaul of the application, the Telerik Services team (then called NimblePros) helped get the project back on track, delivering an innovative UI design inspired by Dan’s personal style.
Advanced Industrial Marketing (AIM)
Overview Customer Profile
Dan Adams and Advanced Industrial Marketing (AIM) are respected in the worldwide B2B marketing community for delivering unique insight into the new product development and launch process, with customers including Dow Chemical and DuPont.
AIM wanted to transform its LaunchStar software solution into a standalone application with a modern user interface and make it available through the cloud. Halfway through the project, it was clear that the user interface designs were not meeting expectations.
AIM called on the UX expertise of the Telerik Services team (then an independent company called NimblePros) to get the project back on track.
• Seamless integration of the Services team members with project team
• Rapid development of highly innovative, attractive and functional interface
• On time delivery of project
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