Who are our customers? What are they looking for? These are some of the hardest questions to answer in the software industry. Join us in a talk with two senior Microsoft evangelists, Peter Brown and Rachel Appel, about how they connect with their customers in one of the largest developer communities in the world.

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Additional resources:
Know Thy Customer (blog by Joel Semeniuk)
TeamPulse Ideas & Feedback Portal

About the guests:

Pete Brown

Pete Brown is a Senior Program Manager with Microsoft, leading the Developer Community team, as well as a former Microsoft Silverlight MVP, INETA speaker, and RIA Architect. Pete's focus at Microsoft is the community around client application development (Windows 8 XAML, WPF, Silverlight, Windows Phone, Surface, Windows Forms, C++, Native Windows API, .NET Micro Framework, Robotics, and more), with a particular focus on XAML and gadgets.

Rachel Appel

Rachel currently works for Microsoft as a Sr. Developer Evangelist based in the NYC Metro area. Rachel is an industry recognized author, mentor, trainer, and speaker, who regularly speaks at national conferences such as DevConnections, MIX, VSLive, and CodeStock.

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About the Author

Phil Japikse

is an international speaker, a Microsoft MVP, ASPInsider, INETA Community Champion, MCSD, CSM/ CSP, and a passionate member of the developer community. Phil has been working with .Net since the first betas, developing software for over 20 years, and heavily involved in the agile community since 2005. Phil also hosts the Hallway Conversations podcast (www.hallwayconversations.com) and serves as the Lead Director for the Cincinnati .Net User’s Group (http://www.cinnug.org). You can follow Phil on twitter via www.twitter.com/skimedic, or read his personal blog at www.skimedic.com/blog.



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