Telerik Analytics helps navigate a product’s growth through actionable, data driven insights. Increase engagement with users, improve app performance and product usage, and much more.
Leaders are often faced with tough decisions to drive their businesses forward, but those decisions cannot be made in a vacuum. Leaders need to convince key stakeholders on their team or organization that their decisions are indeed sound, and will lead their teams on the path of glory. Therefore, data driven decisions are key for driving progress on a day to day basis.
In today’s competitive world, customer expectations are changing constantly, and the bar is being pushed continuously. To know whether or not your product is relevant, it is really important to have a pulse on customer expectations. In a constantly changing and competitive marketplace, having the right information at the right time can make a big difference to your strategy. Thus, analytics is key to formulating business strategy, so that you can not only understand where you stand, but also plan for the future.
Industry research by Salesforce directly suggests that high performance embraces a culture of Analytics. When leaders base their strategic product decisions on analytics, they are in a much better position to drive profitability of their products, which is a key success metric across industries.
Another very interesting trend (page 11 of the abovementioned survey) is that successful companies use analytics for several use cases, like driving operational efficiencies, improving existing products or services and features, and identifying new revenue streams, to name a few. I’m reminded of this interesting article in which Facebook’s internal AI tool is used by different teams for use cases that the AI product team had never imagined.
In any business, some of the key leaders shaping a product’s growth story are Product Managers and Software Development Managers, who are always under pressure to make sound, well-informed and business critical decisions.
Product managers are challenged with launching products, growing them through revenue or adoption goals, increasing retention and reducing churn, prioritizing support for older releases, and delivering best of the breed user experience. On the other hand, Software Development Managers are always busy negotiating the product roadmap with product managers, managing product release schedules, prioritizing older releases, coordinating testing, minimizing bugs and delivering better app performance.
Are you beginning to see a connection? In reality, they both need to know about product insights and user behavior patterns to do their job effectively. These insights are: who makes up the most loyal audience, where are they located, what are the popular user flows while using the product, what are the most used features, what are the frequent app errors, what are the user traffic patterns, what is the peak usage time and what is the average time spent in the product, just to mention some (but not all) key trends.
Truly, for them, knowledge IS power. Armed with the above insights, they can make truly intelligent and informed decisions that they can defend to their management and sleep soundly after making.
Telerik Analytics helps navigate a product’s growth through actionable, data driven insights. These powerful real-time analytics can be leveraged to engage with users, make data driven decisions, improve application performance and monitor product usage. Product Managers can know their audience’s usage habits, track their loyalty and target them better for monetization. It also becomes easy to prioritize the product roadmap, optimize engineering dollars and improve application user experiences by eliminating crashes.
A unique aspect of Telerik Analytics is that it works with any app (desktop/web/mobile), any device (desktop/mobile/tablet/wearable) and any technology (.NET, Java, Android, C++ & more).
That was just a teaser. Let’s take a closer look at how Product managers and Software Development Managers can excel in their roles with Telerik Analytics.
Product Managers can stay ahead of the game by knowing which features are used most by users. This can be used to prioritize product roadmaps and keep engineering focused on features that matter most to the end user. Product Managers can also track user loyalty to know whether the latest release features are resonating with the users or not, which can be used to unlock monetization opportunities.
It's also possible to paint a better picture of their audience through demographic analysis and uncover their usage pattern. This makes it easier to strategically think about sending them the right promotions and offers.
Product Managers often need to decide whether it is worth supporting older releases or environments or not. Limiting support for environments can also translate into better testing for the environments that are more popular with the user base, leading to better product stability.
Telerik Analytics helps improve user experience by automatically capturing crash reports and presenting them on a centralized dashboard for further action. Software Development Managers can instantly receive detailed stack traces for engineering to act on. In addition, performance bottlenecks can be detected (and acted upon) by measuring the duration of specific end-user actions. After all, five star reviews matter for driving user adoption.
So essentially, it boils down to three top abilities: tracking engagement, tracking audience and tracking install mix. Telerik Analytics delivers these benefits through interactive, rich charts. Lets look deeper.
Through the “Most used features,” “Time spent per feature,” “Sessions/day” and “Number of sessions” charts, Product Managers can validate the design of the application and grow engagement by focusing on the features that are more important. Through the “Loyalty Cohort” chart, it is possible to know the key audience that is really enjoying your product. Lastly, there are several charts on “Browsers,” “Architecture,” “Languages” and “OS versions,” which can be used to prioritize future release decisions or cut off support for a specific combination altogether, if the userbase is negligible.
Check out Telerik Analytics today. Take advantage of the exciting business benefits by requesting a demo with the sales team. You also have the option of exploring an analytics trial experience for desktop, web or mobile apps by requesting a trial of Telerik Platform for the Enterprise Plan.
We really want to tell you our story as to how the Telerik Product Managers used Telerik Analytics to make our own products better for our customers. Keep your eyes peeled for future blogs on case studies soon. As they say, the proof of the pudding is in the eating. Exciting times ahead!
Gaurav leads Product Marketing for the Enterprise Mobility capability in Progress DigitalFactory, based out of Fremont, CA. Gaurav loves to evangelize world-changing products, loves a challenge and has published Android apps to the Google Play store. In his spare time, Gaurav learns a musical instrument called the Harmonium (origin: France), publishes tutorials on YouTube and organizes private musical get-togethers in the Bay area. You can follow Gaurav on Twitter @gvermag.
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