You need your website to convince visitors to download or buy your app. So, you add a call to action that invites them to demo the product. But then you think, “Maybe they want to learn more about the features?” So, you add a CTA for that, too. And then one for Case Studies and another for your blog posts. However, as you add more buttons to your website, what you’re really doing is increasing the likelihood that they’ll walk away confused, frustrated, and without any desire to enter the app at all.