It’s not an easy thing to do: to come across a new software vendor and instantly believe the benefits they promise. The way a copywriter spins the app’s selling points will certainly help, but designers and developers need to help, too. By adding trust marks like testimonials, FAQs, security seals, and more into your sales pages, any fears or concerns prospective users have about your app will disappear.
Monetization with an in-app subscription is tricky. You want users to be able to get a taste for what your app is like without giving the whole thing away for free. But you also don’t want to provide too little value. As you design your app’s subscription elements and invitations, keep these four conversion-boosting strategies in mind.
You need your website to convince visitors to download or buy your app. So, you add a call to action that invites them to demo the product. But then you think, “Maybe they want to learn more about the features?” So, you add a CTA for that, too. And then one for Case Studies and another for your blog posts. However, as you add more buttons to your website, what you’re really doing is increasing the likelihood that they’ll walk away confused, frustrated, and without any desire to enter the app at all.
Progressive web apps have certainly demonstrated their value to everyone at this point. Now that you know what they are and why you should be building them, it’s time to start refining how you do so. With PWAs, you’re going to need to learn how to cut way back and get creative with where and how you design components. Start with these tips.
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