“What we strive to do is empower Wärtsilä to be creative. The Sitefinity widgets enable Wärtsilä to be creative, they aren’t limited to the templates we provided. They can use any combination of out-of-the-box and specially developed widgets. No other content system has the same ability to give layout editing to the content editor.”
Kiril Jovchev, Solutions Architect, Siili Solutions
Wärtsilä is a global leader in advanced technologies and complete lifecycle solutions for the marine and energy markets.
Faced with a complex digital content ecosystem spanning three business units and regional sites for more than 50 locations and languages, the company’s existing content management system had become difficult to update leaving websites lacking in the features that customers have come to expect—such as responsive design and mobile device compatibility.
Wärtsilä chose Progress® Sitefinity™ to redesign and relaunch a new website, and leveraged Sitefinity Digital Experience Cloud to personalize user experiences by serving tailored content recommendations based on each action a visitor took on the website.
Sitefinity and Digital Experience Cloud enable Wärtsilä to give each prospect the attention they deserve. By tracking visitor behaviors and personalizing their experience throughout the customer journey, Wärtsilä can move away from the “one message for all” approach and deliver highly tailored experiences for each prospect.