"The value of the DEC is that it extends the solution beyond website content management, helping us with ad spend, demand generation and lead nurturing.”
Tom Berger, VP, Digital Marketing, Progress
Progress (NASDAQ: PRGS) is a global software company that simplifies the development, deployment and management of business applications on-premise or in the cloud, on any platform or device, to any data source, with enhanced performance, minimal IT complexity and low total cost of ownership.
A key challenge for Progress was targeting the right audience with the right message on their website. “We’re trying to reach our target audience at scale, and convert anonymous website visitors into leads efficiently,” said Tom Berger, Vice President of Digital Marketing at Progress.
Progress was using a tool from Sitecore for its website management, but it wasn’t providing the agility or business insight Progress needed. The team decided to consolidate its web assets onto one solution with Telerik® Sitefinity™ CMS and the new Sitefinity Digital Experience Cloud.
• A richer, more responsive mobile experience that better meets Progress’ needs
• Data-driven customer experience which is optimized for each visitor to the website
• Ability to combine visitors’ behavioral data with data from third-party systems, such as Salesforce, Google Analytics, Eloqua and others