“Sitefinity, with its content hierarchy and taxonomy, allows us to structure the site in an ‘everything is news’ format with multiple, current news feeds, resulting in an increase in user engagement.”
Megan Brunner, Digital Marketing Manager, AAPM&R
American Academy of Physical Medicine and Rehabilitation
Between content management issues and substantial licensing fees, the American Academy of Physical Medicine and Rehabilitation needed to find a new CMS that would help the nonprofit operate more effectively. AAPM&R ultimately turned to Sitefinity, which addressed all the nonprofit’s requirements and then some.
With more than 10,000 members accessing the website, AAPM&R’s website needed to be up to date and easy to use. However, managing the content was a tedious process that involved multiple stakeholders, even for simple tasks.
With Sitefinity, AAPM&R launched the new site in just eight months. Not only was the site easier for members to navigate, it also simplified the content management process behind the scenes.
Traffic statistics tell the story—member traffic spiked 12%, page views are up 25% and many members are visiting more frequently. Plus, AAPM&R was able to save significant money in terms of licensing fees.