"With Sitefinity CMS, we have more hands-on control and better integration with our desktop site, because one workflow feeds both platforms. More importantly, we now have a responsive mobile site.”
Duke Bobber, Manager of Digital, Green Bay Packers
Green Bay Packers
Sports and Entertainment
The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin, that competes in the National Football League. The team is a member of the league's North division of the National Football Conference.
The Green Bay Packers' ability to connect with an increasingly mobile fan base couldn’t match the team’s ability on the field. Additionally, Packers’ staff responsible for making changes to the website has a broad range of technical proficiency, so the platform supporting the mobile site had to be easy to use. Also, the new solution had to seamlessly integrate with the organization's existing systems.
Sitefinity CMS provides a complete toolset for both technical and non-technical users, along with high levels of personalization and flexibility, a modular development approach and ease of implementation. Additionally, it’s more cost effective; its ease of management enables automatic categorization of different content feeding into the site, and its module builder and backend processes make inserting advertisements into templates much easier.