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Exide Life Insurance boosts mobile traffic 31% with Telerik

Exide

"We have literally changed the game when it comes to offering overall web user experience to our customers. Our new website is completely customer-centric. The intuitiveness, intelligence and interactivity offered by the website ensures that customers spend less time researching and more time exploring.”
Mohit Goel, Executive VP-Marketing, ING Vysya Life Insurance Company Limited

Company
Exide Life Insurance

Website
http://www.exidelife.in/

Industry
Life Insurance

Products used
Telerik Sitefinity

Overview

About Exide Life Insurance Company Limited
Exide Life Insurance Company Limited is an established life insurance company with over a decade of experience serving more than one million customers in over 200 cities in India. Headquartered in Bangalore, Exide Life Insurance Company Limited is 100% owned by Exide Industries Limited.

About Idealake
Idealake is a digital agency operating at the crux of marketing and technology solutions. Over the last decade, Idealake has partnered with leading companies in India and abroad to implement innovative programs that successfully re-engineer end-to-end business process management.

Challenge
The company needed a responsive and scalable website to meet the organization’s marketing and rebranding requirements. It needed to draw traffic and help customers select the right insurance solution, while also serving as a resource center for agents.

Solution
Exide Life Insurance built their site on Telerik Sitefinity, centered on a device agnostic mobile development approach. The Sitefinity CMS provided the usability, adaptability and easy customization the company required.

Benefits
 • Intuitive, flexible and robust .NET CMS
 • Content personalization, site synchronization and customizability
 • Rich design template editing features
 • Drag and drop functionality

Get the whole story here

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