"We have literally changed the game when it comes to offering overall web user experience to our customers. Our new website is completely customer-centric. The intuitiveness, intelligence and interactivity offered by the website ensures that customers spend less time researching and more time exploring.”
Mohit Goel, Executive VP-Marketing, ING Vysya Life Insurance Company Limited
Exide Life Insurance
About Exide Life Insurance Company Limited
Exide Life Insurance Company Limited is an established life insurance company with over a decade of experience serving more than one million customers in over 200 cities in India. Headquartered in Bangalore, Exide Life Insurance Company Limited is 100% owned by Exide Industries Limited.
The company needed a responsive and scalable website to meet the organization’s marketing and rebranding requirements. It needed to draw traffic and help customers select the right insurance solution, while also serving as a resource center for agents.
Exide Life Insurance built their site on Telerik Sitefinity, centered on a device agnostic mobile development approach. The Sitefinity CMS provided the usability, adaptability and easy customization the company required.
• Intuitive, flexible and robust .NET CMS
• Content personalization, site synchronization and customizability
• Rich design template editing features
• Drag and drop functionality