"We have literally changed the game when it comes to offering overall web user experience to our customers. Our new website is completely customer-centric. The intuitiveness, intelligence and interactivity offered by the website ensures that customers spend less time researching and more time exploring.” Mohit Goel, Executive VP-Marketing, ING Vysya Life Insurance Company Limited
Company Exide Life Insurance
Website http://www.exidelife.in/
Industry Life Insurance
Products used Telerik Sitefinity
Overview About Exide Life Insurance Company Limited Exide Life Insurance Company Limited is an established life insurance company with over a decade of experience serving more than one million customers in over 200 cities in India. Headquartered in Bangalore, Exide Life Insurance Company Limited is 100% owned by Exide Industries Limited.
Challenge The company needed a responsive and scalable website to meet the organization’s marketing and rebranding requirements. It needed to draw traffic and help customers select the right insurance solution, while also serving as a resource center for agents.
Solution Exide Life Insurance built their site on Telerik Sitefinity, centered on a device agnostic mobile development approach. The Sitefinity CMS provided the usability, adaptability and easy customization the company required.
Benefits • Intuitive, flexible and robust .NET CMS • Content personalization, site synchronization and customizability • Rich design template editing features • Drag and drop functionality
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