"Sitefinity CMS delivers an easy and intuitive experience for clients, too. They can now update content faster, react quicker to the market and upload promotions with ease.”
Alexander Rauser, CEO, Prototype Interactive
du offers broadband connectivity and IPTV services to people, homes and businesses throughout the United Arab Emirates (UAE). The company also provides carrier services, a data hub, Internet exchange facilities and satellite services for broadcasters.
Nearly 73 percent of the population in the region will use a mobile phone this year. Mobile traffic to the site had grown quickly from 30 to 50 percent since launching the new site, and having a responsive design was critical for meeting customer expectations. Taking advantage of the responsive design capabilities of Sitefinity would enable them to adapt the website to any device.
Leveraging the new version of Sitefinity CMS an the BootStrap Framework for the HTML development, the new site provides an updated user experience, an updated Roaming Rates module, custom backend modules to enable direct content updates, and 100 percent responsiveness to support mobile users.
Since launching the new site, the team at du have created more than 1000 new pages using built-in templates and improved workflow efficiency with automated approvals. Additionally, the new site led to a 30-percent increase in traffic to the payment portal and online shop, increasing the team’s ability to generate and track leads.