Selling and Marketing in today's "age of the customer" requires constant delivery of fresh and personalized content through multiple different channels. Organizations are adopting Web Content Management systems to solve this challenge, but the key question is how do you adopt WCM and quickly maximize returns on your entire digital strategy through modern technology.
The report provides a best vs. rest point of view by analyzing survey data from over 200 marketing executives and differentiating the top-performing 25 percent from everyone else.
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