Yes, you can load videos in our CoverFlow control and in fact any kind of content you would like to have, since our RadCoverFlowItem is of type ContentControl. The best way to host videos in a CoverFlowItem is to control a user control that holds your media element and has some logic when to play and pause your media element. Most probably you would only need to play the video of the Selected Item, that is why we have created a very similar example that features a user control and some logic in case the element is selected and vice versa. Take a look at our FirstLook CoverFlow Example
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