This is the business object behind (the item) behind the row. You want to select a cell using a code similar to the following one:
using the GridViewCellInfo you can use very similar code to "find" the needed cell. You can use directly GridView's Items collection like so:
cellToSelect = new GridViewCellInfo(this.clubsGrid.Items, this.clubsGrid.Columns, this.clubsGrid);
Then you need to add this cell in GridView's SelectedCells collection.
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