Graphite accepts only an AppStore provision for Publishing, because the publish wizard builds and signs for the iOS App Store, and then uploads to the App Store directly.
If you want to build a package that you can distribute and sign it with an AdHoc provision, you need to choose the Build option from the Run menu in Graphite, and then choose Build (with provision). You'll be able to select your provision and then download the .ipa package once the build completes. You can then distribute this package.
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