display html as text in RadGrid

[Jiju]

Hi,
I am using a grid to display data, it dynamically creating GridBoundColumn. I use System.Web.HttpUtility.HtmlEncode to encode the text, and when retrieving the data i use System.Web.HttpUtility.HtmlDecode to decode the data and then rebind to grid. When displaying the data in grid, it render the html. how can i display the data as text.

thanks in advance
Jiju