Recently, HubSpot updated its ranking of “16 of the Best Website Homepage Design Examples,” and again included the Telerik by Progress homepage among them. The Web and Design teams at Progress work hard to integrate best practices and innovative approaches to help customers better find what they’re looking for, so it’s fantastic to have this strong work noticed.

Why the Homepage Works

The homepage hit high marks for:

  • First impression: Bold colors, fun designs and videography give the site a “Google-like vibe,” making visitors feel welcome and secure that they’re dealing with real people
  • Clear communication: Simple, high-level overview makes it clear what the company does and what it offers, and makes it easy to learn more
  • Lightweight-language: Copy is easy to read, written in the language of customers

Best Practices in Homepage Design

The post also shared seven best practices in homepage design worth including as you move forward with any design work you’re pursuing. Be sure your homepage:

  1. Answers, clearly, who the company is, what it does and what visitors can do on the site
  2. Resonates with the intended target audience
  3. Communicates a compelling value proposition
  4. Is optimized for multiple devices
  5. Includes calls-to-action (CTAs)
  6. Changes frequently
  7. Employs great overall design

The homepage was similarly recognized in 2015, so we’re so glad that our design skills and commitment to optimizing the customer journey is being recognized. If you have any questions for our designers, or are interested in learning about our content management system, Progress Sitefinity, leave us a comment!

Paulette Stout
About the Author

Paulette Stout

Paulette Stout is the Content Manager, Corporate Communications at Progress, leading the crafting, strategy and refinement of marketing content for all Progress channels. An all-around fabulous marketing veteran of corporate and nonprofit sectors, Paulette is an enthusiastic champion of the written word, and has a strong background in marketing writing, strategy and communications, and was also an award-winning media buyer-planner for top brands.



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